Are you struggling with high costs and low returns?
With 15+ years’ of hands-on Google Ads experience, I turn wasted ad spend into consistent high-quality leads, through clear strategy, data-driven management and high-converting landing pages.
FREE Account Audit Available – Find out what’s holding your ads back.
Chris Griffiths
Google Ads Specialist
Google Ads is still one of the quickest and most cost-effective ways to attract new customers. But there’s a problem – the platform has become more and more complex and difficult to master. There are plenty of pitfalls for the unwary and without the right setup and strategy it can seem like a frustrating and expensive waste of time.
Hi, I’m Chris. I’m a Freelance Google Ads Consultant specialising in lead-gen for SMEs. I’ve built and managed successful Google Ads campaigns for dozens of organisations in the financial, insurance, motoring, home improvement, building, local services, travel and tourism sectors. I enjoy working with owner/managers of small and medium sized businesses who understand the benefits of Google Ads, but lack the time and expertise to setup and manage effective campaigns themselves. I help you take control of your Google Ads – turning guesswork and wasted spend into campaigns that actually work.
Whether you’re starting from scratch or already running ads, I’ll make sure your account is set up to attract the right customers, convert more leads, and deliver a strong return on your investment.
No jargon. No mystery. Just clear, effective and transparent Google Ads management designed around your business goals.
If you’d like to discuss a project, please message me here and we can set up an introductory chat.
Whether you’re running your first campaign or need a specialist to take over an existing account, I offer services tailored to your business’ needs and designed to deliver measurable results.
Google Ads can be complex and time-consuming. I manage everything - research, setup, copywriting, and ongoing optimization - so your ads consistently reach the right audience.
With daily monitoring and continuous improvements, I help you reduce wasted spend, generate more qualified leads, and achieve a stronger ROI.
"I was sceptical at first but I’m so pleased with the way Google Ads is working. Now I get more enquiries than I can handle and I’m taking bookings months in advance, so I’m confident about the future. It’s amazing really … You’ve transformed my business!"
Clicks don’t matter unless they convert. I design custom landing pages that perfectly match your ads, build trust, and drive action. Using proven conversion principles, I’ll create pages that encourage visitors to call, enquire, or buy.
A well-designed landing page maximizes ROI, lowers your cost per lead, and ensures your ad spend delivers real business growth.
Don’t waste another penny until you know what’s working. My Free Account Audit reveals wasted spend, missed opportunities, and clear steps to improve performance.
You’ll get straightforward, actionable advice—no jargon, no pressure. Even if we don’t work together, you’ll gain valuable insights and a roadmap for turning your Google Ads into a more profitable channel.
If you run a local service business, Google Ads is a great way to attract new customers in your area.
I’ll create location-targeted campaigns that put your business at the top of Google when people nearby search for your services. More calls, more bookings, and more local customers - without wasting money on irrelevant clicks.
Your Google Business Profile is often the first impression potential customers get.
I’ll optimize and manage your profile to ensure it ranks high in local search and Google Maps. From accurate information and engaging updates to collecting more reviews, I’ll help you build trust, improve visibility, and turn searches into real customer enquiries.
For agencies and consultants who want to offer Google Ads management without the overhead, my White Label PPC service provides a dependable, behind-the-scenes solution.
I’ll handle all aspects of campaign creation, optimization, and reporting under your brand name, so your clients receive expert results while you maintain the relationship. This allows you to scale your services, deliver consistent outcomes, and grow your agency without hiring extra staff - all with the confidence that your clients are in safe hands.
When you’re running a small business, you don’t have time or money to waste on ads that don’t work. Here’s why my clients stick with me and trust me to get their Google Ads performing the way they should:
I’ll fine-tune your ads so they reach the right people and actually bring in leads - no jargon, just results you can see in your inbox and on your bottom line.
Google Ads can be tricky. I’ll make sure you’re not paying for unwanted clicks or missing out on better opportunities - saving you headaches and wasted budget.
You’ve got a business to run, not a dashboard to manage. I’ll handle the setup, testing, and optimization so you can focus on what you do best.
No smoke and mirrors - just clear updates that show where your money’s going and how your ads are performing, in plain English you can actually understand.
Getting started is simple – and stress-free. Here’s how I make sure your Google Ads are set up for success:
We’ll review your current setup (or starting point) and talk about your goals.
I’ll build a tailored campaign designed to deliver the right message to the right customers.
Once your ads go live, I’ll monitor performance closely and make quick adjustments.
I’ll continue refining your targeting, ads, and keywords to keep results improving.
You’ll get regular updates showing what’s working and where your budget’s going.
A simple, proven and transparent approach that’s focused on results and actually grows your business.
Not at all. I work with businesses of all sizes and can tailor your campaigns to suit your budget and goals.
Yes, I can audit, restructure, or optimise your current campaigns for better results—often saving you money in the process.
Many clients see early improvements within the first few weeks. With ongoing optimisation, results continue to improve over time.
No long-term commitment is required. I operate on a rolling monthly basis – because when the work delivers results, you’ll want to stay.
My pricing is tailored to your needs and depends on the size and complexity of your account. I offer straightforward, transparent monthly pricing – no hidden fees, and no long-term contracts. After a quick discovery call or audit, I’ll provide a clear quote based on what’s right for your business.
It depends on your industry, goals, and competition – but I can help you set a realistic, results-driven budget during our initial consultation.
No one can guarantee exact results with Google Ads, but I do guarantee a clear, strategic approach focused on performance, transparency, and continuous improvement.
I’ve managed campaigns across dozens of sectors including finance, trades, insurance, travel, home improvements, building and local services. If I’m not the right fit, I’ll tell you honestly.
I offer a personal, hands-on service—no juniors, no cookie-cutter setups. You’ll always deal directly with me, and I focus entirely on your results, not sales volume.
Absolutely. You’ll always own and have full access to your Google Ads account. Transparency is a core part of how I work.
Often I can restructure and optimise your existing campaigns. If a fresh start is the better route, I’ll explain why and help you make the transition smoothly.
Let’s take the stress out of running Google Ads and turn it into a reliable source of leads and growth for your business. The first step is simple – and free!
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